For this mobile page-grabber ad, we turned energy efficiency into a quick, swipeable game. Players control Goldie as she zips back and forth across the bottom of the screen, catching the good stuff—smart thermostats, water-saving showerheads, advanced power strips—before it hits the ground.

Not everything is a win, though. Less efficient items drop in too, and grabbing the wrong thing will cost you points. (Goldie learns the hard way so the user doesn’t have to.)

With simple tilt or tap controls, it’s easy to jump in and start playing. Rack up points by making smart choices, avoid the energy-wasters, and see how high you can score.